Why Select Me To Help You Sell Real Estate?

Portland OR Metro Real Estate For Sale

My Personal Commitment to You

As your Listing Agent I WILL:

Counsel with you to find out your particular needs, explain the selling process, and give you pertinent market information.

Establish Pricing. After analyzing comparable home sales in the neighborhood, we will establish a competitive selling price. There are numerous variables for us to consider, such as condition, upgrades, and location that impact how much your home is worth. Pricing aggressively at the outset creates the best opportunity to sell your home for the best price in the shortest amount of time. Homes that are overpriced stagnate on the market, and give the impression that “there’s something wrong with the property”.

Assist you with Packaging and cosmetically enhancing your property to give a great first impression and maximize the selling price and the return on your investment.

Dramatically improving the “curb appeal” of your home with inexpensive landscaping and quick fixes to the exterior of your home that cost very little and can be implemented quickly

Beautifying the interior to entice buyers. Quick fixes include painting, cleaning the walls, carpets, windows, removing clutter and removing furniture as needed so your home appears larger. Organizing and removing excess clothing from the closets make them appear larger. Cleaning up old hangers will improve the look of the closet as well. I will help you identify those areas of improvements.

Appealing to the buyer’s senses. We’ll create ample light in your home to make it appear as large and “open” as possible. Appealing to the buyer’s senses is incredibly important. Soft background music will lure them into the home and make them feel comfortable.

I can provide contacts for contractors and maintenance businesses if needed.

I can provide you with information on our Home Warranty program: An enhancement to the appeal of your home. An independent study shows that homes listed with a Home warranty have a better chance of selling, sell faster, and sell for more money. “A piece of mind!”

  • Help you Avoid excessive work that will not improve your return on investment. Many sellers think the more fix-up work they do, the higher the price they will get. Not so! We will focus only on the areas that will enhance the selling price of your property.

Aggressively marketing your property through proven highly effective marketing channels.

Your property will be advertised in a number of advertising mediums including:

Regional Multiple Listing Service. This is one of the most effective tools for marketing your home. A listing in the MLS exposes your listing to other agents. Your property will immediately be listed in this database with digital photos. This data is syndicated to all national real estate company websites as well as RMLS.com which is a searchable database of homes listed in the area which potential buyers utilize.

Your home will be promoted on close to 50 top searched local, regional, national, and international websites.

Advertise on Craig’s List

Provide a company sign and flyer box or perma-flyer strategically placed on your property.

Provide a professionally prepared flyer.

Mail Just Listed postcards to your neighbors. Many times the neighbors have friends who are interested in the neighborhood and people like to help select their neighbors.

Provide a custom website dedicated to selling your property. The website address on the flyer will clearly tell buyers how to find it. Your home’s website and property details will be sent to all the major Internet real estate sites providing substantial coverage for your home in the online marketing. This website will include lots of detail, photos, and information with links to local schools, neighborhood information and more.

Provide a Virtual Tour of your home with back ground music which will be posted on RMLS and the property website. Also syndicated to many other web sites ie..YouTube, Zillow, Trullia, and more.

Publicize your home to our office immediately so that our agents with qualified buyers can arrange a showing. Discuss your home in our staff meetings with agents until your home is sold.

Publicize your home to other Master’s Circle Members and other agents throughout the Portland Metro area.

Provide a Property Feature Book to be left on site for the prospective buyers to review. This book not only provides property information, but neighborhood information, school information, nearby businesses, and CC&R’s if applicable.

Provide booties and “Please Remove your Shoes” sign.

Place a lock box for Realtors access with maximum exposure. Register the lock box so that I know when it has been opened and by whom.

Request feedback from agents who have shown your home. Most agents prefer to have feedback requested using e-mail vs telephone calls. There are general questions such as: did the client like the home, what is the opinion of the condition of the home, the price, etc. (This does not guarantee response, but it has improved the number of responses returned.) Please also note: the lockbox registers every time an agent opens it. I do not get notification however until they update their card. This can cause a few days delay.

Hold Sunday Open houses once a month if you desire.

At the end of 45 days, provide a recap of the market activity.

Consistently re-evaluate the selling process with you as we continue, so we’re certain that we are on track.

Expertly negotiating with buyers to maximize the terms of the contract

Once we receive an offer, I will work with you to obtain the highest possible selling price and the best terms for you. . This includes gathering intelligence on the buyer’s motives, educating you on what to say, what not to say, and how to act during presentations and negotiations.

I will help you develop strong counter offers.

You can rely on me to Manage the Close of your home sale. Once you have accepted a purchase offer, I will open escrow and with my project management skills, I will navigate the entire closing process for you. This will include communication with escrow, the selling agent, and the lender to ensure we meet all of our deadlines and avoid legal pitfalls.

Earnest Money Agreement compliance

Property Disclosure contingencies

Financing application

Financing contingencies

Title policy review

Inspection contingencies: I will assist you in negotiating any repair items

-I will review the closing statement for accuracy.
  • Attend closing with you.
  • Coordinate with the selling agent, Buyers possession of the house.
  • Communicate with you on a regular basis, return your phone calls, and gather information as requested.
-I hold no more listings than will allow me to provide you with the most personalized service.This way I am available to you, my client, when you need me.
-Guaranteed professional service and assistance. ¨


  • Provide you with a free home valuation to help determine your home's worth.
  • Review comps in the area to show you what is happening in Portland and surrounding areas.
  • Negotiate on your behalf to receive the most money for your property and home.
  • Network with other real estate professionals to find the perfect buyer for your home.
  • Arrange showings of your home that work in conjunction with your schedule.
  • Advise you how to best prepare your property for potential buyers to view.
  • Engage in a comprehensive advertising campaign to give your home the ideal amount of exposure.
  • Utilize technology including my personal web site to showcase your property to other real estate agents along with potential home buyers.
  • Work with you through the complex paperwork and legal issues that can impact the sale of your home.
  • Represent you in a manner that is both professional and thorough.
  • Tailor the sale of your home to the area of your property and to each of its unique features.

Real Estate Sellers Quick Request

Are you considering selling your home? I can help. Please fill out the simple Home Sellers Request Form below to receive a free analysis of your home. Please note, there is no obligation and your information will be kept strictly confidential.

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Equity Oregon Real Estate
16325 Boones Ferry Road Suite 105 • Lake Oswego, OR 97035
Phone: (503) 422-5617 •